The objective of this course is to introduce event marketing concepts to secondary school teachers for immediate application in their work. The course will cover the following principles: - The importance of setting objectives in event marketing and how to set action objectives. - Identifying and understanding your target participants. - Creating a unique selling proposition for your event. - Crafting the event: creating a bundle of benefits for participants. - Communicating the event: which ways work best. - Database marketing and eCRM applications in secondary schools. - Evaluation. The course will be presented using a mix of theory and instantly usable tips.
